I find a lot of making a promo work is squeezing as much creative content as you can with the limited time you have with talent. This is a perfect example of the creative taking talent's limited schedule into consideration. ROLE: PRODUCER

This one was a bit of a challenge. FOX had all their talent for the entire year's lineup walking a live red carpet event for Up Fronts and wanted us to shoot a high-quality promo without disrupting the experience or taking up talent's time. The solution: LOTS of cameras. ROLE: PRODUCER

I'm allergic to cats, but not to cute. ROLE: PRODUCER

Launch promos have their own challenges because you have to establish character, location, and storyline all in the one spot.  Think we nailed all three in this one. ROLE: HEAD OF PRODUCTION

This hybrid spot had the dual task of promoting two properties, the fearless women who are the on-air talent of Investigation Discovery and the fearless heroine of the 20th Century Fox film Joy. We shot sit-down interviews with the ID talent and worked with the film studio on properly integrating their footage.  ROLE: PRODUCER

Cows, chickens, goats, you name it were on this one. ROLE: HEAD OF PRODUCTION

Giving a sense of horror to a show that wears it's pop/candy aesthetic on it's sleeve was tricky, but love the balance of this. ROLE: HEAD OF PRODUCTION